Now Live in New York City

For the people who've always cared this much.

Where rescue becomes ritual

Where rescue becomes ritual.

The platform where rescue becomes part of everyday life.

Looking to adopt?

Leave your email and we'll send you an invite to join the app when animals are available near you.

Waitlist From
Rescue cat
Our Mission

Rescue Rituals began with one small heartbeat that changed everything.

What started as love for a single rescue grew into a movement that reimagines what it means to care, for animals and for the people who care for them.

We believe rescue should feel like a ritual: something comforting, hopeful, and shared.

How It Works

Simple for everyone involved.

Whether you're a foster, an adopter, or a shelter, the platform is built around one idea: making real-life connection as easy as showing up.

1

Join or get invited

Shelters and rescues join the platform and invite their fosters, volunteers, and rescue workers directly. Adopters sign up through the app and start discovering animals near them.

2

Create or find a moment

Fosters post meetup listings. Shelters announce events. Adopters request in-person meetings with animals they're interested in. Every connection is coordinated and supported.

3

Show up and get recognized

The rescue community earns access to RescueRewards — local rewards at partner businesses and digital benefits like mental health support. Perks that reflect the full lives they actually live.

What We Do

The first lifestyle layer for animal rescue.

We're not a shelter database or another adoption listing. We're the layer that connects all of it to real life, creating multiple pathways for animals and the people who might adopt them to actually meet.

"I fostered once. The communication was fragmented, the scheduling was an inconvenience, and the whole experience was harder than it needed to be. That friction is exactly what stops people from doing it again. So I built the app that removes it."

Monica Jennifer Kapoor, MD — Founder

Adopter-Requested Meetups

Potential adopters can browse animals currently in foster homes and request a real, in-person meeting. Shelters maintain full control and oversight of every placement decision — the platform supports the process, but the shelter always leads, approves, and manages the match.

Foster-Created Meetups

Fosters can create meetup listings for the animals in their care, within the framework and approval of their shelter or rescue. They open a door for the right match to find them, while the shelter stays in control of every placement decision.

Shelter-Coordinated Meet & Greets

Shelters and rescues coordinate Meet & Greets directly through the platform. Everything stays in one place, and the process stays entirely in their hands.

Shelter and Rescue Events

Shelters and rescues list adoption events that the broader community can discover and attend. Warm settings, real connections, and animals that need a home.

RescueRewards

Our community rewards platform for the people who make rescue happen. RescueRewards has two tracks: local rewards — dining, wellness, hotels, and experiences at partner businesses — and benefits, a digital access layer covering mental health support, telehealth, and member-exclusive services. The rescue community are real consumers with full lives. RescueRewards treats them that way.

"Not one pathway. A whole ecosystem designed to make rescue a seamless, natural, celebrated part of a life well lived."

🐾

Want to join as a foster or volunteer?

Fosters and volunteers join through the shelter or rescue they work with. Reach out to your local organization and ask them to get you set up. If they're not yet a Rescue Rituals partner, encourage them to apply here.

Why We Exist

We solve a different kind of problem.

Most rescue platforms solve a discovery problem. Rescue Rituals solves a communication, lifestyle, and participation problem — and builds the infrastructure the rescue community has always deserved.

The missing moment

Most animals don't end up in homes because of a website. They end up in homes because someone met them, fell for them, and couldn't walk away. That moment is what we're designed to create, and right now it almost never happens. Foster pets are invisible to the people who would love them, adoption events are scattered and hard to find, and the whole process feels more like a bureaucratic hurdle than an invitation.

A community that deserves more

The people who show up for animals: fosters, volunteers, shelter staff, rescue workers, and adopters. They have always been extraordinary. What they haven't had is a platform built to celebrate them, support them, and make their experience feel as meaningful as the work they do. Rescue Rituals is that platform.

We work alongside your existing tools, not against them. We sit on top of the ecosystem and bring more people into it: more fosters, more adopters, more visibility, more recognition for the people doing the work.

Rescue Rituals is where the rescue community comes together.

When someone adopts through the Rescue Rituals app, they unlock access to RescueRewards, a lifestyle rewards platform built around who the rescue community actually is: people who eat at great restaurants, stay at hotels, care about wellness, and deserve perks that reflect that.

"Where rescue becomes ritual, not a guilt trip."

The Numbers

The crisis we're responding to.

U.S. shelters are over capacity. Nationally, roughly 1 million animals are euthanized annually simply because there aren't enough homes or fosters.

~900K
More pets in shelters since 2021
607K
Animals euthanized in U.S. shelters in 2024
~1M
Euthanized annually in the U.S. by some estimates
53.5%
Of shelter staff recording high burnout scores
90%+
Of shelter workers with high secondary traumatic stress
40%
Of potential adopters abandon the process
Dogs in shelter
Foster shortage
The Science

Recognition creates lasting change.

Behavioral psychology consistently shows that recognition and access to meaningful perks markedly improve retention in high-stress roles. When people feel genuinely appreciated, they stay, and when they stay, animals survive.

70%
Recognition and perks increase retention and engagement. Feeling valued activates the same reward pathways as monetary incentives, driving repeat pro-social behavior.
90%+
Of shelter staff record high secondary traumatic stress. When people feel seen, they stay, and when they stay, animals survive.

"Where rescue becomes ritual, not a guilt trip."

These numbers aren't just data. They are a call to change the system, to build something more humane, more connected, more empowered.

Partnerships

Why partner with us?

Animals

A mission-driven lifestyle brand redefining what rescue looks and feels like.

We connect people, pets, and purpose through design, community, and everyday acts of care. The rescue community are real consumers with full, active lives, and Rescue Rituals is the lifestyle layer that connects their values to the brands, spaces, and experiences that reflect them.

We collaborate with rescues, shelters, cafes, restaurants, hotels, wellness studios, boutiques, brands, corporate teams, creators, and influencers who believe that empathy should be part of everyday life.

Build authentic social impact that feels beautiful, not performative.

Reach conscious, emotionally engaged audiences.

Be part of the first lifestyle layer for animal rescue.

FAQ

Questions worth asking.

I'm not a shelter or rescue — is there still a place for me here?
+

Absolutely. Rescue Rituals is built for the entire rescue community. Cafes and businesses can become partner venues. Brands and sponsors can give access to perks and rewards. Creators and influencers can help make rescue culture aspirational. Corporate teams can build CSR programs around rescue. If you're a foster or volunteer, reach out to the shelter or rescue you work with and ask them to get you on the platform.

What does it actually cost?
+

During our pilot phase, shelters and rescues join with complimentary access as we build and refine the platform together. Businesses and sponsors work with us to structure their early involvement. Community members, fosters, volunteers, and adopters access the platform through the app.

We already use other tools. Do we have to switch?
+

Not at all. Rescue Rituals works alongside your existing tools, not in place of them. We sit on top of the ecosystem and bring more people into it: more fosters, more adopters, more visibility, more recognition for the people doing the work. Your current workflows stay exactly as they are.

How do adopters actually meet foster animals through the platform?
+

Adopters can browse animals in foster homes and request an in-person meeting directly through the app. Fosters can also create meetup listings themselves. Shelters and rescues post events that anyone can discover and attend. Every connection is coordinated, safe, and supported by the platform.

What is RescueRewards and who gets access?
+

RescueRewards is our community rewards platform for the people who make rescue happen. Fosters, volunteers, and shelter staff get access through the rescue organization they work with. Adopters unlock access when they adopt through the Rescue Rituals app.

RescueRewards has two tracks. Local rewards connects members to partner businesses — dining reservations, hotel benefits, wellness access, and premium experiences. Benefits is the digital access layer — mental health support, telehealth, and member-exclusive services that go wherever you go. The rescue community earns access by showing up — fostering, volunteering, adopting.

As a business, what do we actually get out of this?
+

Access to one of the most loyal, values-driven consumer audiences being built right now. The rescue community are not a niche demographic. They are real consumers with real spending power who care deeply about where they spend their money and who they align with.

As a RescueRewards partner, your business gets visibility across the platform and app, the ability to host events and activations that bring an engaged community to your space, and the brand association of being part of a lifestyle movement that is only growing. You offer the experience. They bring the loyalty. We build the connection.

Is Rescue Rituals only for cats and dogs?
+

Not even close. Right now, Rescue Rituals is focused on companion animals: cats, dogs, rabbits, guinea pigs, birds, small animals. If it can share your space and your heart, it belongs here. Honestly, if it can fit in your bed, it belongs in the ecosystem. But the broader vision is bigger. We believe every animal in need deserves a community that shows up for them, and as we grow, that's exactly where we're headed.

What is Sip. Snuggle. Support.?
+

Sip. Snuggle. Support. is our flagship event format, partnering with cafes, restaurants, and local spaces to host cozy, culture-driven experiences that bring people together around rescue, community, and impact. It's what it looks like when rescue becomes part of everyday life. RescueRewards activates for every attendee.

Have more questions?

Get in Touch

In Memoriam

To my dear Shiva,

Shiva

I still look for you in quiet corners —
in the soft weight of blankets, in the hush before morning.

You were just one little heartbeat, but you changed mine forever.
You showed me the kind of love that doesn't fade — the kind that becomes a purpose.

This is how I keep you alive:
every rescue, every ritual, every heartbeat saved — you're in all of it.

I still set the blanket down the way you liked it,
as if you might curl into it again.
Even now, my hands still reach for where you were.

This is for you —
and for every soul that just needs to be loved, even once, the way I loved you.

Shiva,
this is your legacy.

Born December 16, 2019  ·  October 14, 2025

Rescue community
Early Pilot Partners

We're live and onboarding our first partners now.

Rescue Rituals has launched. We're currently accepting early pilot partners across all categories. Early pilot partners help shape the platform. Your feedback directly informs what we build next. Pilot partner terms are discussed directly and early partners are recognized for being here from the beginning.

🐾

Shelters and Rescues: Full platform access, dedicated onboarding, and input on product features. Free for shelters and rescues, always.

Cafes, Restaurants and Businesses: Guaranteed placement in our partner directory and launch events. Be among the first businesses to offer RescueRewards to an engaged, values-driven community.

Community Members: Priority app access, RescueRewards, and invitations to launch events.

Partner Form
Events

Show up. Meet someone amazing.

Every event on this page is a real opportunity for a real connection: between a person and an animal, or between people who care about the same things.

Date and Location: TBD

Rescue Rituals Launch Event

NYC — TBDTBD

Our official launch event. Come be part of the moment this community comes together for the first time. More details coming soon.

Sip. Snuggle. Support.
Date and Location: TBD

Licks and Lattes

NYC — TBDTBD

Coffee, community, and animals who need a home. Come meet foster animals in a warm, welcoming setting. RescueRewards active for all attendees.

Sip. Snuggle. Support.
Host an Event

Want to host a Rescue Rituals event at your space?

We partner with cafes, restaurants, hotels, wellness studios, and community spaces across NYC.

Get in Touch About Hosting

Get notified about this event

Leave your name and email and we'll send you details as they're confirmed.

You're on the list. We'll be in touch! 🐾
Rituals

Small acts. Big meaning.

Rescue Rituals is a lifestyle, and this is where that comes to life. Recipes, reads, care guides, and everyday rituals for the community that shows up for animals.

First foster week
Guide

Your first foster week: what to expect and how to prepare

The first 72 hours with a new foster animal can feel overwhelming. Here's what actually matters and how to set both of you up for success.

Read the guide
What fosters need
Checklist

What fosters need: the honest list

Your rescue covers more than you think. Here's what you actually need in your space and what you don't.

Read the guide
How meetups work
Guide

How meetups work: setting up, scheduling, and staying in control

When your rescue gives the green light, here's exactly how to set up meetups in the app your way.

Read the guide
Shy or fearful animal
Tips

Fostering a shy or fearful animal: what patience actually looks like

Some animals take longer to open up. This guide is for the fosters who sit quietly in the doorway, day after day, waiting.

Read the guide
Foster fail
Guide

Foster fail: how to know when you're meant to keep them

It happens to almost everyone. Here's how to think through it clearly and make the right decision.

Read the guide
The goodbye ritual
Resource

The goodbye ritual: how to honor the transition when a foster moves on

Saying goodbye to a foster animal is its own kind of grief. This is how to let yourself feel it.

Read the guide
Ginger lemon honey tea
Recipe

The Foster Morning Ritual: ginger lemon honey tea

Warming, genuinely a morning drink. Fresh ginger, lemon, honey, and hot water for the first quiet morning with a new foster.

Read the recipe
Shakshuka
Recipe

The Rescue Worker's Sunday Reset

Shakshuka for the people who gave everything this week. Deeply spiced, smoky, generous with the feta. Sunday is for this.

Read the recipe
Thyme ginger honey tea
Recipe

The Rescue Garden Tea: thyme, ginger, and honey

Simple, herbal, and beautiful in the cup. The tea for the people who show up.

Read the recipe
Rose latte
Recipe

A Honey and Rose Latte for Adoption Days

The drink that tastes like something good just happened. For the days that deserve to be marked.

Read the recipe
Cozy room setting
Ritual

Making your space feel safe for a new foster: a room-setting ritual

Before they arrive. Before the carrier is opened. This is the ritual for the room itself.

Read the ritual
Lavender matcha latte
Recipe

Lavender Matcha Latte

Earthy, floral, and genuinely beautiful. The latte for adoption days and slow foster mornings.

Read the recipe
Pink latte
Recipe

The Pink Latte: Rose or Strawberry

Two ways to make a genuinely pink latte. Floral and delicate, or fruity and deep. Both beautiful, both real.

Read the recipe
Saffron latte
Recipe

Saffron Vanilla Cardamom Latte

The most extravagant act of self-care that costs almost nothing. Golden, deeply fragrant, and mood-lifting by design.

Read the recipe
Glow tea
Recipe

The Glow Tea: Jujube, Tremella, Hibiscus, and Goji

A deep garnet tea brewed from centuries of Chinese medicine. Naturally sweet, genuinely good for your skin.

Read the recipe
The Soul of an Octopus
Book

The Soul of an Octopus — Sy Montgomery

A meditation on consciousness, connection, and what it means to love a creature that sees the world completely differently than you do.

Read the review
Braiding Sweetgrass
Book

Braiding Sweetgrass — Robin Wall Kimmerer

One of the most quietly radical arguments in recent memory about what we owe the world that sustains us.

Read the review
The Dog Merchants
Book

The Dog Merchants — Kim Kavin

An investigative look at the global business of dog breeding, rescue, and sales. Uncomfortable at times, essential always.

Read the review
Burnout
Book

Burnout — Emily and Amelia Nagoski

Not about animals but about the humans who show up for them. Required reading if you work in rescue and feel like you're running on empty.

Read the review
The Art of Gathering
Book

The Art of Gathering — Priya Parker

We're building community through events and meetups. This book is the philosophy behind why some gatherings change things and others don't.

Read the review
Big Magic
Book

Big Magic — Elizabeth Gilbert

For anyone who has felt the particular exhaustion of building something that matters in a world that keeps asking why you care so much.

Read the review
Self care
Self-Care

Secondary traumatic stress: what it is and how to recognize it in yourself

90% of shelter workers report high secondary traumatic stress. This guide explains what it actually feels like and what helps.

Read the guide
Breathing reset
Practice

The five-minute reset: a decompression practice for shelter staff

A short, evidence-based breathing and grounding practice you can do in a break room or parking lot.

Read the practice
Community
Community

You're not the only one who cries on the way home

A piece about emotional labor in rescue work, written for the people who hold it together all day and then fall apart in the car.

Read the piece
Sustainable fostering
Guide

Building a sustainable fostering practice

The fosters who stay in the system longest treat it like a practice, not a sprint. Here's how to build sustainability into the way you foster.

Read the guide
Finding community
Resource

Finding community when rescue feels isolating

One of the most common things we hear from fosters and shelter workers: it feels lonely. Here's how to find the people who understand.

Read the resource
Your contribution counts
Reflection

Why your contribution always counts, even when it doesn't feel like enough

For the days when you wonder if any of it matters. Why showing up is never nothing.

Read the reflection
Rescue rebrand
Culture

Why rescue deserves a rebrand, and what that actually looks like

The argument for making rescue aspirational, and what shifts when you lead with celebration instead of grief.

Read the essay
Caring deeply
Essay

On caring deeply and the culture that makes you apologize for it

Why so many people who care about animals have learned to be strategic about showing it, and what it costs all of us when they do.

Read the essay
Fostering as a flex
Ideas

What if fostering was seen as a flex?

On making compassion cool, the aspirational potential of rescue culture, and why the people most likely to foster aren't being reached.

Read the essay
Sip Snuggle Support
Culture

Sip. Snuggle. Support.: the story behind the format

How our flagship event format came to be, what makes it work, and why meeting an animal over coffee changes the adoption dynamic entirely.

Read the story
Lifestyle layer
Vision

The first lifestyle layer for animal rescue: our full thesis

The complete argument for why rescue culture needs a platform layer that goes beyond databases and listings.

Read the vision
How it works
Platform

How Rescue Rituals actually works: a plain-language explainer

There are a lot of moving parts. Here's the plain-language answer to how the platform works for every type of user.

Read the explainer
Ambassador Program

Wear it. Live it. Share it.

Rescue Rituals ambassadors are the people who live this culture every day. They make compassion visible, rescue aspirational, and help build a community that lasts.

You're already doing the work. We want to celebrate it.

The Rescue Rituals Ambassador Program is for the people in this community who others look to: fosters who inspire, adopters who share their story, creators who make rescue feel like culture, and advocates who show up without being asked.

Being a Rescue Rituals Ambassador isn't about follower counts or formal influence. It's about living the values of the platform and helping others feel welcomed into the community.

Ambassadors get early access to platform features, invitations to exclusive events, recognition across our channels, and a direct line to the team as we build.

Community

Foster Ambassador

You've fostered, you understand the experience from the inside, and you want to help other people feel like they can do it too.

Adoption Ambassador

You adopted through Rescue Rituals or a partner rescue and you want to share that story.

Creator Ambassador

You create content and you want to use your platform to make rescue culture aspirational and beautiful.

Community Ambassador

You're deeply embedded in a local rescue community and you want to be a bridge between that community and the platform.

Business Ambassador

You own or manage a business that's part of the Rescue Rituals ecosystem and you want to be a visible, active partner in the community.

Advocate Ambassador

You care deeply about animal welfare and you want to use whatever platform or presence you have to help Rescue Rituals reach the people who need it most.

Apply Now

Ready to be part of this from the beginning?

We're accepting Ambassador applications now. Early ambassadors help shape what this program becomes. Tell us who you are and why this matters to you.

Application received. We'll be in touch soon.
Resource Library

Guides for every step of the journey.

Practical, platform-specific resources for fosters, adopters, shelters, and rescue workers.

For Fosters

How to get set up on the platform, create meetup listings, give feedback, and access your RescueRewards.

Your shelter or rescue invites you via email. Click the link, create your profile, and you're in. Everything you need is in your foster dashboard from day one.
Set up your profile and your foster animal's listing so potential adopters can get to know them before ever meeting in person. Everything is designed to make the right connection more likely.
Creating a meetup listing takes a few minutes. You control your availability and review every request before anything is confirmed. Nothing moves forward without your approval.
Your RescueRewards are accessible directly in the app. Redeeming is simple — just show your phone at any participating business. New rewards appear as the partner network grows.
For any questions or concerns, contact your rescue organization directly using their regular contact details. They remain your primary point of contact throughout your fostering experience.

For Adopters

How to find animals, request meetings, attend events, and unlock RescueRewards when you adopt through the app.

Search Rescue Rituals in the App Store. Create an account, set your location, and start browsing animals available near you.
Browse animals available near you, each profile written by the foster who knows them best. Filter to find the right match.
Tap Request a Meetup on any animal's profile, choose a time that works, and add a short note. The foster reviews every request before confirming.
Events near you appear in the Events tab. Tap Get Notified on any event and we'll send you details as they're confirmed.
When your adoption is confirmed through the platform, your RescueRewards activate automatically. Look for the Rewards tab in your account to see what's available from partner businesses near you.
Your adopter profile stays active so you can attend future events, access RescueRewards, and stay connected to the community. You're part of the ecosystem now.

For Shelters and Rescues

How to onboard your organization, invite your team, post events, and use the platform tools available to you.

Apply as a pilot partner and our team will walk you through setup. You'll get access to your shelter dashboard, an onboarding call, and a dedicated contact for questions.
Invite your fosters and volunteers directly from your dashboard. They'll receive a link to set up their own profiles and get started.
Post events directly from your dashboard. They appear in the public Events section immediately, visible to fosters, volunteers, and the broader community.
Your dashboard keeps you informed on community activity, placements in progress, and the impact your organization is having.
Shelters stay informed throughout the meetup and placement process. Every connection on the platform is coordinated with shelter oversight and works alongside your existing screening process.
RescueRewards activate automatically for fosters and volunteers you've invited once they're verified in the system.

For Venues and Businesses

How to set up your business portal, manage your RescueRewards offerings, and make the most of your partnership.

Log in at venuepartner.myrescuerituals.com to complete your business profile. Add your address, hours, a short description, and the types of community you want to reach.
Set up your RescueRewards offering directly in your dashboard. You define what you're offering and control the terms entirely.
Redemption is seamless and in-person. Community members activate their reward directly from the app — no complicated setup required for your staff.
Express interest through the app or email info@myrescuerituals.com. We handle the partner rescue coordination, promotion, and logistics. You provide the space and the welcome.
Your dashboard gives you visibility into community engagement and the impact of your partnership. Track what matters to your business.
Active partners are featured across the platform and app, with visibility that grows alongside the community.

Something missing from this library?

If you're a foster, shelter worker, or adopter and you wish a specific resource existed, tell us. We build what the community needs.

Suggest a Resource
Our Partners

We're building this community right now.

Our founding partner directory is taking shape. The rescues, shelters, cafes, businesses, and brands joining us now will be the first faces on this page.

Founding Shelter or Rescue

Spot Available

Founding Cafe or Restaurant

Spot Available

Founding Business

Spot Available

Founding Brand or Sponsor

Spot Available

Founding Hotel or Hospitality Partner

Spot Available

Founding Wellness Partner

Spot Available

Founding Mental Health Partner

Spot Available
Why Be a Founding Partner

The people who show up first are the ones people remember.

Founding partners are featured first in the directory, recognized at every launch event, and grandfathered into early pilot terms as the platform grows.

This directory fills up once. When the spots are gone, they're gone.

Claim your founding spot.

You're in. We'll be in touch within 48 hours. 🐾
The Shop

Something good
is coming.

The Rescue Rituals Marketplace is launching soon. Apparel, home goods, and gift sets for the people who show up for animals. A portion of every sale goes directly toward RescueRewards.

Be the first to know.

Drop your email and we'll tell you the moment the shop opens.

The Journal

Stories, science, and the culture of rescue.

Long reads, founder notes, community stories, and the research behind everything we build.

Rescue dog waiting
CommunityMarch 20265 min read

Why foster pets are invisible, and what we're doing about it

The adoption moment almost never happens because the animals who need homes the most are the hardest to find.

Read the story
Shelter cats
BurnoutFeb 2026

The hidden cost of caring: rescue worker burnout and why recognition is a survival strategy

Over 90% of shelter workers report high secondary traumatic stress. The solution isn't more awareness. It's real recognition.

Read the story
Dog and human connection
ScienceJan 2026

The behavioral science of recognition: why access to real perks changes everything

The psychology behind why meaningful rewards for the rescue community drive long-term engagement and more animals saved.

Read the story
Shiva
FoundersDec 2025

Shiva, and the question I couldn't stop asking

How a bunny born during COVID changed the way I thought about rescue, visibility, and why the people who show up deserve to be celebrated.

Read the story
Foster home
FosteringNov 2025

50% of animals in U.S. shelters could be saved right now, with enough foster homes

The problem is a system that makes fostering feel harder and lonelier than it needs to be.

Read the story
Rescue lifestyle
CultureOct 2025

The first lifestyle layer for animal rescue: what we mean and why it matters

We're not a shelter. We're not a listing site. We're something new.

Read the story
Partner Login

Welcome back.

Sign in to your Rescue Rituals partner account.

Shelters and Rescues

Access your shelter dashboard, manage animal listings, coordinate placements, and track adoption activity.

Forgot your password?

Not yet a partner? Apply here.

New shelter? Create an account.

Venues and Businesses

Access your business portal, manage your RescueRewards offerings, view redemption data, and track your community impact.

Forgot your password?

🐾Sign In to Business Portal

Not yet a partner? Apply here.

New business? Create an account.

Where Rescue Becomes Ritual

Reserved Access

A space built for you.

Reserved Access is exclusively for fosters, volunteers, and adopters in the Rescue Rituals community.

Exclusive Event Reservations

Reserve seats at Sip. Snuggle. Support. events before they open to the public.

🎁

Members-Only Perks

Access exclusive RescueRewards and partner offers not available anywhere else.

🐾

Priority Animal Access

Get early notice of newly listed animals and upcoming meetup availability.

💬

Direct Community Updates

Hear directly from the Rescue Rituals team about what's being built.

🌟

Early Feature Access

Be among the first to use new platform features before they roll out.

Founding Member Recognition

The people who join now are recognized as founding community members.

Sign in to Reserved Access

Use the email address you were invited with.

Forgot your password?

Welcome back. Redirecting you now... 🐾

Don't have an invitation yet? Apply to join the pilot.

Not yet a Reserved Access member?

Reserved Access is by invitation for active fosters, volunteers, and adopters. Apply as a pilot partner to get started.

Partner With Us

Partnerships that make compassion visible.

Six ways to build with us, whatever your role in the community.

Rescues and Shelters

You do the hardest work. Rescue Rituals helps lift some of that weight by creating visibility, partnerships, and community support that celebrates your fosters and drives adoption.

What you gain
  • Greater visibility for your animals and your organization.
  • Recognition and rewards for your fosters and volunteers.
  • A stronger community around your adoption work.

Cafes and Restaurants

From neighborhood cafes and acclaimed restaurants to boutique hotels, wellness studios, and local spaces. If your brand is part of how people actually live, there's a place for you here.

The rescue community are real consumers with real spending power.

They eat at great restaurants. They stay at hotels. They care about where they spend their money. Becoming a RescueRewards partner means your business becomes part of a lifestyle ecosystem anchored in values your customers already hold.

You offer the experience. They bring the loyalty. We build the connection.

What you gain
  • Access to a loyal, values-driven community of consumers.
  • Visibility across the Rescue Rituals platform and app.
  • Meaningful brand alignment with a movement that resonates.

Businesses

Hotels, wellness studios, boutiques, and brands with audiences that care about how they live. If your customers value purpose alongside quality, there's a natural home for you in the Rescue Rituals ecosystem.

What you gain
  • A direct line to an engaged, purpose-driven audience.
  • Brand presence within a platform built around lifestyle and values.
  • Partnership opportunities that reflect who your customers already are.

Brands and Sponsors

Rescue Rituals helps brands turn kindness into culture, creating measurable impact through design-forward partnerships that mean something.

What you gain
  • Measurable social impact tied directly to your brand.
  • Access to a community that rewards brands that show up with purpose.
  • Partnership structures designed around what matters to you.

Corporate Teams

Compassion builds culture. Rescue Rituals offers meaningful CSR and team experiences that strengthen company connection while giving back to animals.

What you gain
  • Meaningful team experiences that build culture and connection.
  • CSR impact that goes beyond a check — real community involvement.
  • A partnership that reflects your company values in action.

Mental Health Partners

The people who show up for animals carry real emotional weight. Rescue Rituals partners with mental health and telehealth platforms to give fosters, shelter workers, and volunteers access to professional support — not as a bonus, but as a recognition of the work they do.

What you gain
  • Direct access to a community with documented, high rates of emotional labor and burnout.
  • Brand alignment with a platform that takes wellbeing seriously.
  • A partnership conversation designed around what you offer and what the community needs.

Creators and Influencers

You shape what's seen and celebrated. We partner with creators who want to make compassion aspirational, visible, and culture-shifting.

What you gain
  • Content that connects your audience to something that matters.
  • Partnership with a brand building something genuinely new in the rescue space.
  • Community and platform visibility that grows alongside Rescue Rituals.
Creators and influencers

Ready to build with us?

Early pilot partners help shape the platform. Let us know who you are and we'll be in touch directly.

About Us

Our Story

A founder's story about a life redirected, a bunny named Shiva, and why rescue deserves a rebrand.

Monica Jennifer Kapoor, MD

"Rescue should feel like a ritual. Not a guilt trip."

Monica Jennifer Kapoor, MD, Founder

I grew up in a house where the door was never closed. Not to people who needed somewhere to go, and not to animals who needed the same. My mother never turned anyone away: a neighbor in crisis, a stray that followed someone home, a family that needed a table to sit at. I learned what care looked like before I had a word for it. Animals were part of that from the beginning.

I loved animals so much I couldn't go to veterinary school. The idea of seeing one in pain, even in the service of helping them, was more than I could hold. So like a good Indian daughter I went into medicine instead, learned to hold human pain, and told myself that was enough. I've always been the girl who stopped on the street for every dog, who couldn't watch a sad animal video without carrying it for days, who would absolutely pull over for an animal hurt on the side of the road and be late to wherever she was going. I never apologized for any of it. But I also understood, having lived in more worlds than medicine, that there was a version of caring that was considered appropriate, and a version that wasn't. The version that wasn't was the one that cost you something. The stray outside the restaurant when everyone is waiting on you. The animal hurt on the side of the road when you're already running late. The foster drop-off that falls on a weekend someone has plans. In every one of those moments, the cultural instruction is the same: keep moving. It can wait. Someone else will handle it.

I understood that instruction. I followed it, sometimes. But I never stopped feeling the cost of it.

It was COVID. The world was falling apart in slow motion and everyone inside medicine was holding their breath. It didn't matter what corner of medicine you occupied. Everyone was feeling it. Everyone was called on. The weight of that time had a way of finding you wherever you were.

And in the middle of all of that weight, I came across a post online that I have not stopped thinking about since.

A man's family was in crisis. His loved one was battling respiratory distress, her COPD made catastrophic by the virus. Yet he had found a bunny abandoned outside in the cold and simply could not leave her there. No rescue had space. So he brought her inside. A week later she gave birth. He hadn't even known she was pregnant. Suddenly he had a mother and her newborns to care for, in the hardest chapter of his life.

The hay and dander were making an impossible situation worse. He couldn't keep them inside. He couldn't put them out. So he went out to his garage and built them somewhere safe. He insulated it. He set up heat. This was COVID. Like so many people, he wasn't working. They were barely surviving. And still, every day, he went out there quietly, without anyone watching, without anyone asking him to, and made sure those animals were warm, while his family fell apart and held together at the same time.

I couldn't stop thinking about him. So I reached out.

Only two of the litter survived. By the time I reached out, there was one left. When he told me the date they were born, I went still. It was my late father's birthday. I don't know how to explain what that felt like, only that I knew, in the way you sometimes just know, that he was meant to come home with me.

His name was Shiva. He was born on December 16, 2019, my late father's birthday. I brought him home in March 2020, and he was with me until October 14, 2025.

He changed everything. Not dramatically, not all at once. But slowly, in the way that only an animal who has decided to trust you can change you. He made me look honestly at something I had carried my whole life: how much I loved animals, and how carefully I had learned to keep that love at a manageable size. Strategic. Appropriate. Small enough not to inconvenience anyone. Shiva made me stop keeping it small.

He made me look at a culture with the most dedicated people. Fosters who rearrange their lives around a frightened animal. Shelter teams running on empty. Volunteers who show up without applause. Adopters who say yes to a story that isn't perfect but is worth saving. They deserve a culture that celebrates them. So we built one.

When someone fosters a child, the state recognizes that work. There is support, compensation, structure. I kept asking why the same logic didn't apply to animal fosters. The emotional labor is real. The commitment is real. The lives saved are real. Nobody was compensating these people. Nobody had even built the infrastructure to recognize them properly. That felt less like a market gap and more like a systemic oversight. And that is what Rescue Rituals was built to address.

In a world that keeps asking us to move faster and care less, the people who stop for an animal on the side of the road are not the problem. They are the answer. They have full lives, real lives, and they deserve a platform that meets them there. Not just with gratitude. With something that actually shows up for them the way they show up for animals.

This is why rescue deserves a rebrand. One that leads with pride instead of grief, with community instead of obligation, with celebration instead of guilt.

That is what Rescue Rituals is built to be.

Shiva didn't get to see it finished. But every foster who gets rewarded, every adoption that happens over coffee, every shelter that feels a little less alone, that's him. That's his legacy.

Monica Jennifer Kapoor, MDFounder, Rescue Rituals
Our Team

The people building this.

Monica Jennifer Kapoor, MD
Founder

Monica Jennifer Kapoor, MD

Founder and CEO, Rescue Rituals

Monica left medicine to build something she couldn't find anywhere else. Rescue Rituals started with a bunny named Shiva, adopted during COVID, and the realization that the people who show up for animals deserve more than gratitude. They deserve a platform.

Matt Gohd
Advisory Board

Matt Gohd

Chairman, Zero Gravity Corporation

Matt Gohd is the Chairman of Zero Gravity Corporation, the only FAA-approved provider of weightless flight experiences in the United States. Over a 40-year career in finance, he has been involved in more than 50 IPOs, mergers, restructurings, and acquisitions generating billions of dollars in shareholder value. He served as co-chairman of Bluestone Capital and Principal Managing Director of Pali Capital, and has been quoted by the Wall Street Journal, CNBC, CNN, and Fox Business News. He is the founder of MAG Strategic Advisory, serving family offices and emerging growth companies. Matt is a founding board member of the Starlight Children's Foundation in New York City and has served as co-chair of the annual dinner at the Robert F. Kennedy Center for Justice and Human Rights. He completed the Advanced Program in Mergers and Acquisitions at the Anderson School of Business, UCLA.

Siena Oberman
Advisory Board

Siena Oberman

Founder, Artemis Pictures

Siena Oberman is the founder of Artemis Pictures. She has produced over 20 feature films with directors including Casey Affleck, Gus Van Sant, Sofia Coppola, Gia Coppola, and Angelina Jolie, with premieres at Sundance, Telluride, Venice, and Berlinale, and distribution through A24, IFC, Amazon, Lionsgate, and Universal. She has been named to Variety's Producers to Watch and Forbes' 30 Under 30, and in 2026 received the Cannes Film Festival Fellowship. She serves on the board of the United Nations Council for Global Change.

Advisory Board

We're building our advisory board.

We're looking for experts in animal welfare, behavioral science, community platforms, hospitality and events, wellness and lifestyle brands, technology and product, and brand building who want to help shape the future of rescue culture. If that's you, we'd love to hear from you.

Express Your Interest

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