Now Live in New York City

For the people who've always cared this much.

Where rescue becomes ritual

Where rescue becomes ritual.

The platform where rescue becomes part of everyday life.

Looking to adopt?

Leave your email and we'll send you an invite when animals are available near you.

Waitlist From
The Numbers

The crisis we're responding to.

U.S. shelters are over capacity. Nationally, roughly 1 million animals are euthanized annually simply because there aren't enough homes or fosters.

~900K
More pets in shelters since 2021
607K
Animals euthanized in U.S. shelters in 2024
~1M
Euthanized annually in the U.S. by some estimates
53.5%
Of shelter staff recording high burnout scores
90%+
Of shelter workers with high secondary traumatic stress
40%
Of potential adopters abandon the process
Rescue animals

"Where rescue becomes ritual, not a guilt trip."

Partner With Us
Partner With Us

Partnerships that make compassion visible.

We collaborate with rescues, shelters, businesses, brands, and creators who believe rescue should feel like a lifestyle, not an obligation.

Rescues and Shelters

Greater visibility for your animals and your organization. Recognition and rewards for your fosters and volunteers. Free for shelters and rescues, always.

Cafes and Restaurants

Access to a loyal, values-driven community of consumers. Visibility across the platform. Meaningful brand alignment with a movement that resonates.

Hotels and Businesses

A direct line to an engaged, purpose-driven audience. Brand presence within a platform built around lifestyle and values.

Brands and Sponsors

Measurable social impact tied directly to your brand. Access to a community that rewards brands that show up with purpose.

Wellness and Mental Health

Direct access to a community with documented high rates of emotional labor and burnout. Partnership that takes wellbeing seriously.

Creators and Influencers

Content that connects your audience to something that matters. Partnership with a brand building something genuinely new.

The people who show up first are the ones people remember.

Founding partners are featured first in the directory, recognized at every launch event, and grandfathered into early pilot terms as the platform grows. This fills up once.

Apply as a founding partner

Founding Partner

In Memoriam

To my dear Shiva,

Shiva

I still look for you in quiet corners —
in the soft weight of blankets, in the hush before morning.

You were just one little heartbeat, but you changed mine forever.
You showed me the kind of love that doesn't fade — the kind that becomes a purpose.

This is how I keep you alive:
every rescue, every ritual, every heartbeat saved — you're in all of it.

I still set the blanket down the way you liked it,
as if you might curl into it again.
Even now, my hands still reach for where you were.

This is for you —
and for every soul that just needs to be loved, even once, the way I loved you.

Shiva,
this is your legacy.

Born December 16, 2019  ·  October 14, 2025

Our Team

The people building this.

Monica Jennifer Kapoor, MD
Founder

Monica Jennifer Kapoor, MD

Founder and CEO, Rescue Rituals

Monica left medicine to build something she couldn't find anywhere else. Rescue Rituals started with a bunny named Shiva, adopted during COVID, and the realization that the people who show up for animals deserve more than gratitude. They deserve a platform.

Matt Gohd
Advisory Board

Matt Gohd

Chairman, Zero Gravity Corporation

Matt Gohd is the Chairman of Zero Gravity Corporation, the only FAA-approved provider of weightless flight experiences in the United States. Over a 40-year career in finance, he has been involved in more than 50 IPOs, mergers, restructurings, and acquisitions generating billions of dollars in shareholder value. He served as co-chairman of Bluestone Capital and Principal Managing Director of Pali Capital, and has been quoted by the Wall Street Journal, CNBC, CNN, and Fox Business News. He is the founder of MAG Strategic Advisory, serving family offices and emerging growth companies. Matt is a founding board member of the Starlight Children's Foundation in New York City and has served as co-chair of the annual dinner at the Robert F. Kennedy Center for Justice and Human Rights. He completed the Advanced Program in Mergers and Acquisitions at the Anderson School of Business, UCLA.

Siena Oberman
Advisory Board

Siena Oberman

Founder, Artemis Pictures

Siena Oberman is the founder of Artemis Pictures. She has produced over 20 feature films with directors including Casey Affleck, Gus Van Sant, Sofia Coppola, Gia Coppola, and Angelina Jolie, with premieres at Sundance, Telluride, Venice, and Berlinale, and distribution through A24, IFC, Amazon, Lionsgate, and Universal. She has been named to Variety's Producers to Watch and Forbes' 30 Under 30, and in 2026 received the Cannes Film Festival Fellowship. She serves on the board of the United Nations Council for Global Change.

Advisory Board

We're building our advisory board.

We're looking for experts in animal welfare, behavioral science, community platforms, hospitality, wellness, technology, and brand building who want to help shape the future of rescue culture.

Express Your Interest 🐾
Early Access

Be part of this from the beginning.

We're live in New York City and onboarding our first partners now. Leave your details and we'll be in touch directly.

Early Access

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@rescuerituals
Legal

Privacy Policy

Last updated: December 15, 2025

Rescue Rituals ("we", "our", or "us") operates the Rescue Rituals Mobile Applications and Website (the "Service"). This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service.

1. Information We Collect

We collect several types of information to provide and improve our Service:

2. How We Use Your Information

We use the collected information for various purposes:

3. Data Storage and Security

We implement appropriate security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

4. Data Sharing

We do not sell your personal information. We may share your information in the following situations:

5. Your Rights

You have the right to: access your personal data, correct inaccurate data, request deletion of your data, withdraw consent for data processing, and opt-out of certain data collection. To exercise these rights, please contact us using the information provided below.

6. Third-Party Services

Our Service may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies.

7. Children's Privacy

Our Service is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

9. Contact Us

If you have any questions about this Privacy Policy, please contact us:

This privacy policy was last updated on December 15, 2025.